TUMS Super Bowl —
Meanwhile, TUMS Prop Bites' Super Bowl-themed ad features comedian Desus Nice. In a press release, unexpected partners TUMS and DraftKings said, "Tums Prop Bites is a first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of the nation for a shot to win cash prizes."
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The Super Bowl remains the biggest betting moment of the year, with nearly 68 million American adults estimated to have bet more than $23 billion on last night's contest, per an American Gaming Association survey.And as legal sports betting has expanded to 38 states and Washington, D.C., about $1.5 billion of that total was bet with legal outlets.
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Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game—"the heartburn-inducing fumbles, foods and commercial breaks.
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A post shared by TUMS (@tumsofficial) The Super Bowl is weeks away and Tums is getting in on the big day's action with Prop Bites, a collaboration from DraftKings. Tums Prop Bites is a platform.
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Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive.
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The Boston-based sports betting and fantasy company has teamed up with antacid brand TUMS to launch an online platform that will allow fans to make food picks regarding one of the most popular days in American sports — Super Bowl Sunday. The platform, TUMS® Prop Bites, is a first-of-its-kind offering that has up to $10,000 in prizes.
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During a relaxing camping trip, a woman may not be watching Super Bowl LV, but she is enjoying a great bowl of chili. After feeling some indigestion, she suddenly finds herself being dragged away from her campsite by a Sasquatch-sized pepper. She brandishes her bottle of Tums Naturals and the chile creature flees back into the depths of the woods, leaving the woman to enjoy her meal heartburn.
Super Bowl Tokers
"Tums will support the campaign with paid media on TikTok in addition to the full force of the DraftKings network including web takeover, audio, podcasts, and mobile apps.".In addition, the two brands will be hosting a "Prop Bites Food Casino" at Circa Stadium Swim in Las Vegas during the Super Bowl weekend.
Kick off your Super Bowl gathering with critical food safety
The antacid maker is partnering with DraftKings on a Super Bowl betting game. (Image: Newswav) Inspired by increasingly popular proposition wagers, TUMS Prop Bites will allow participants to.
Super Bowl LIV Grey New York Gives a New Meaning to the Blue Dot Emoji
Antacid brand Tums is one of those brands, since Super Bowl Sunday can be an especially heartburn-inducing event, between overindulging in foods like wings and pizza and the excitement of the game.
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TUMS Super Bowl OLV - in partnership with FanDuel.
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Tums, for example, is partnering with comedian Desus Nice for its "Prop Bites" campaign, which allows consumers to place free, food-themed bets—like whether more Super Bowl watchers will eat.
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Kicking off Super Bowl weekend, TUMS Prop Bites Food Casino at Circa Stadium Swim (Las Vegas) will be held on February 9. The pop-up event is hosted by DraftKings and TUMS and will feature a guest appearance by comedian Desus Nice. As the "official Prop Bites Tipster," Nice will also be featured in digital and social media content.
Here's how to avoid food poisoning on Super Bowl Sunday, according to
The Tums sweepstakes is reminiscent of last year's campaign by Frank's RedHot hot sauce. Instead of running an expensive Super Bowl ad, Frank's hosted a contest that asked viewers to watch other brands' TV spots and to tweet the chili pepper emoji — the digital icon most associated with its product — during commercial breaks.
TUMS® Super Bowl Campaign 2021 Just After Midnight
The only thing guaranteed on Super Bowl Sunday is agita—lots of it. So, Tums and DraftKings have devised a food-related trivia contest, offering fans the opportunity to win $10,000 and a supply of branded antacids.. On-site in Las Vegas, the brand will entertain fans with a food-inspired casino experience featuring Tums playing cards, a.
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Now, in an unlikely partnership, Tums and DraftKings have teamed up to launch Tums Prop Bites, which encourages fans to pick which foods are most popular across the country in the lead up to the Super Bowl. The winners of this free-to-play competition, which earned its name from a play on "prop bets," are eligible to win a share of $10,000.
