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For decades, Stone Island has held a unique place in contemporary fashion. Although designed for technical use to cope with bad weather, the brand with the compass rose has become a reference in the world of fashion. Later, it was the hooligan phenomenon that appropriated the brand when English fans discovered it in Italy during European Cup.
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Stone Island is an Italian clothing brand named after Joseph Conrad novels founded by Massimo Osti in 1982 and co-run with Carlo Rivetti since 1983.. WHY DO HOOLIGANS WEAR STONE ISLAND?
THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION
mei 1, 2023 Stone Island is a clothing brand that has gained a reputation for being heavily worn by hooligans. Hooligans are individuals who are known for their violent behavior, particularly in the context of football matches. While the brand may be popular among other groups as well, its association with hooligans is undeniable.
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1. stone island Without a doubt the best-known clothing brand among football casuals: Stone Island. This is an Italian brand for the higher segment. It was one of the first brands that became popular among football fans in almost every country. With the very recognizable patch with a compass on the left arm.
Why Drake & Streetwear Are Ruining Stone Island for Football Fans
$370 Grime Sneaker Stone Island $263 They could regularly be seen sporting the sort of clothes that you used to see in football stadiums at the time and Oasis were probably the first ones to.
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Stone Island - or "Stoney" as it's affectionately known - recently opened an LA flagship, and is in the third year of what's proving to be an extremely popular Supreme collaboration. It doesn't.
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As the '80s bled into the '90s, brands like Burberry, Aquascutum, Prada, Armani, Ralph Lauren, Henri Lloyd, Paul & Shark, the aforementioned Stone Island, and its sister brand CP Company came.
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Stone Island. That same night in the stadium, they saw that some tifosis of Roma were parading around with the woolly patch. The English did not need any more to repatriate the brand after the Reds' victory in Rome. Stone Island: The emblem of a culture As soon as it landed on Saxon soil, the brand spread through the stadiums at breakneck speed.
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September 28, 2022. by Tom Stratton. Stone Island was adopted by casuals somewhere in the 80s and, to some, it will always be associated with hooliganism. Yet the roots of the company and its recent adoption by Drake and several other of his US contemporaries give a much wider picture. Innovator Stone Island was created in 1982 by Massimo Osti.
Stone Island and Hooligans Between Love and Hate
In the UK, Stone Island snowballed. Football hooligans developed a cult-like subculture around the brand, and it quickly became a marker of team support amongst terrace casuals, AKA diehard fans.
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The Stone Island world is hermetically sealed, eschewing streetwear's typical gritty urban backdrops in favour of a blank canvas devoid of social or cultural signifiers. "They don't need a graffitied brick wall," said Rabkin "For them it's product front-and-centre and that's why you'll see advertising hasn't really changed.".
THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION
Founded in 1982 in the northern Italian town of Ravarino, Stone Island is the brainchild of Massimo Osti, a revolutionary fashion designer and garment engineer from Bologna. Named after the nautical novels of Joseph Conrad, it was conceived with a deep philosophy of research, experimentation and function.
THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION
25October 2016 Text Ted Stansfield Arco Maher 18 Founded in 1982 by Italian designer Massimo Osti, Stone Island first arrived on British shores via the casuals - football fans (or hooligans, as the press often portrayed them) who discovered the label when they were in Italy for away games.
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Old-school 1980s Adidas trainers, Stone Island jumpers and Burberry caps are very much in evidence. TO LEARN WHY the evocative images of hooliganism persist in pop culture, it helps to first turn.
